{"id":3967,"date":"2022-04-19T13:06:06","date_gmt":"2022-04-19T10:06:06","guid":{"rendered":"http:\/\/www.denizliviphaber.com\/?p=3967"},"modified":"2022-04-19T13:08:29","modified_gmt":"2022-04-19T10:08:29","slug":"semt-pazarlarinda-pos-cihazlarina-zorunlu-gecis","status":"publish","type":"post","link":"https:\/\/www.denizliviphaber.com\/index.php\/2022\/04\/19\/semt-pazarlarinda-pos-cihazlarina-zorunlu-gecis\/","title":{"rendered":"Semt pazarlar\u0131nda POS cihazlar\u0131na zorunlu ge\u00e7i\u015f."},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.denizliviphaber.com\/wp-content\/uploads\/2022\/04\/Untitled-1-21.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>D\u00fc\u015fen al\u0131m g\u00fcc\u00fc ve y\u00fcksek fiyatlar nedeniyle semt pazarlar\u0131nda esnaf, kredi kart\u0131 ile \u00f6deme kabul etmeye ba\u015flad\u0131. Daha \u00f6nce giyim ve \u015fark\u00fcteri gibi kategorilerde uygulanan \u00f6deme y\u00f6nteminin di\u011fer kategorilere de yay\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen  \u015eeng\u00fcn, \u201cArt\u0131k say\u0131 ile meyve sebze al\u0131n\u0131yor. Biz de m\u00fc\u015fteriyi markete kapt\u0131rmamak i\u00e7in POS cihaz\u0131na ge\u00e7tik\u201d dedi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"528\" height=\"390\" src=\"https:\/\/www.denizliviphaber.com\/wp-content\/uploads\/2022\/04\/Untitled-1-21.jpg\" alt=\"\" class=\"wp-image-3968\" srcset=\"https:\/\/www.denizliviphaber.com\/wp-content\/uploads\/2022\/04\/Untitled-1-21.jpg 528w, https:\/\/www.denizliviphaber.com\/wp-content\/uploads\/2022\/04\/Untitled-1-21-300x222.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><figcaption>Pazarc\u0131 esnaf\u0131, d\u00fc\u015fen al\u0131m g\u00fcc\u00fc ve artan enflasyon nedeni ile nakit al\u0131\u015fveri\u015ften kartl\u0131 \u00f6deme sistemine ge\u00e7ti. Daha \u00f6nce haz\u0131r giyim ve \u015fark\u00fcteri gibi g\u00f6rece daha y\u00fcksek fiyatl\u0131 kategorilerde kullan\u0131lan pos cihazlar\u0131, hali haz\u0131rda meyve sebze de dahil olmak \u00fczere t\u00fcm kategorilere yay\u0131ld\u0131.  \u015eeng\u00fcn, m\u00fc\u015fterilerin say\u0131 ile meyve-sebze almaya ba\u015flad\u0131\u011f\u0131n\u0131, artan fiyatlar nedeni ile market m\u00fc\u015fterisinin pazara geldi\u011fini pazarc\u0131 esnaf\u0131n\u0131n da hem mevcut hem de yeni m\u00fc\u015fterileri kaybetmemek ad\u0131na POS cihaz\u0131 kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatt\u0131. \u015eeng\u00fcn\u2019\u00fcn verdi\u011fi bilgilere g\u00f6re T\u00fcrkiye\u2019de toplamda 300 bin civar\u0131nda pazarc\u0131 esnaf\u0131 bulunuyor. \u0130stanbul\u2019da ise bu say\u0131 30 bin seviyesinde ve yine \u0130stanbul\u2019da haftada y\u00fczde 80\u2019i bulundu\u011fu mahalleye hitap eden g\u0131da a\u011f\u0131rl\u0131kl\u0131 465 adet pazar kuruluyor. Her bir pazarc\u0131 ise haftada en fazla 5 g\u00fcn tezgah a\u00e7\u0131yor.<br>\u201cPOS kullan\u0131m oran\u0131 y\u00fczde 80\u2019e ula\u015ft\u0131\u201d<br><br>Salg\u0131nda kapal\u0131 kal\u0131nan d\u00f6nemde bir\u00e7ok pazarc\u0131 esnaf\u0131n\u0131n i\u015fini b\u0131rakmak zorunda kald\u0131\u011f\u0131n\u0131, a\u00e7\u0131lmalar ile birlikte yeniden i\u015flerine d\u00f6nen esnaf\u0131n bu kez de y\u00fcksek enflasyon ve d\u00fc\u015fen al\u0131m g\u00fcc\u00fc nedeni ile s\u0131k\u0131nt\u0131 ya\u015famaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatan  \u015eeng\u00fcn, \u015f\u00f6yle konu\u015ftu: \u201cGe\u00e7en y\u0131l sonundan itibaren enerji maliyetleri, kurdaki art\u0131\u015f gibi ekonomik geli\u015fmeler, ba\u015fta g\u0131da olmak \u00fczere \u00fcr\u00fcn fiyatlar\u0131n\u0131n h\u0131zla y\u00fckselmesine yol a\u00e7t\u0131. Hallerde sat\u0131lan meyve-sebzenin y\u00fczde 85\u2019ini pazarc\u0131 esnaf\u0131 al\u0131r ve y\u00fcksek tonajl\u0131 \u00fcr\u00fcn ald\u0131\u011f\u0131 i\u00e7in de daha rekabet\u00e7i fiyatlar \u00f6der. Bu durum pazarda \u00fcr\u00fcnlerin markete oranla y\u00fczde 20-25 civar\u0131nda d\u00fc\u015f\u00fck olmas\u0131n\u0131 sa\u011flar. Geli\u015fmeler bu d\u00f6nemde market m\u00fc\u015fterisinin pazara y\u00f6nelmesine yol a\u00e7t\u0131. Pazarlar\u0131n m\u00fc\u015fteri kitlesini ise sabit gelirliler olu\u015fturur. Bu s\u0131n\u0131fta kart kullan\u0131m\u0131 ise yayg\u0131nd\u0131r. Hem mevcut hem de yeni gelen m\u00fc\u015fterileri ka\u00e7\u0131rmamak i\u00e7in pazarda da kredi kart\u0131 ile \u00f6deme yayg\u0131nla\u015ft\u0131. T\u00fcketiciler de kredi kart\u0131n\u0131 soruyor. \u0130nsanlar say\u0131 ile sebze- meyve almaya ba\u015flam\u0131\u015ft\u0131\u201d dedi. \u015eeng\u00fcn\u2019\u00fcn verdi\u011fi bilgilere g\u00f6re salg\u0131n \u00f6ncesinde y\u00fczde 25-30 civar\u0131nda olan POS kullan\u0131m oran\u0131 \u015fimdilerde y\u00fczde 80\u2019lere ula\u015fm\u0131\u015f vaziyette. \u015eeng\u00fcn, \u201cHemen hemen her tezgahta POS cihaz\u0131 var art\u0131k. Teknolojiyi de kullanmak durumunday\u0131z\u201d dedi.<br>Kart da POS say\u0131s\u0131 da rekorda<br><img decoding=\"async\" src=\"https:\/\/static.daktilo.com\/sites\/168\/uploads\/2021\/02\/21\/large\/45508261-1613931220-1613931484.jpg\" alt=\"Uluslararas\u0131 Meyve ve Sebze Y\u0131l\u0131, sekt\u00f6r\u00fcn g\u00f6z\u00fcn\u00fc yeni pazar aray\u0131\u015f\u0131na  \u00e7evirdi - Haberma - Sivil, Siyasal ve Toplumsal Haber\"><br>Bankalararas\u0131 Kart Merkezi verilerine g\u00f6re ocak ay\u0131nda kredi kart\u0131 say\u0131s\u0131 86 milyon adet a\u015farak t\u00fcm zamanlar\u0131n rekorunu k\u0131rd\u0131. POS cihaz\u0131 say\u0131s\u0131 ise 1 milyon 751 bin adet ile 2021 Haziran ay\u0131ndan bu yana en y\u00fcksek seviyeye \u00e7\u0131kt\u0131. MB verilerine g\u00f6re ise ilk \u00e7eyrekte kartl\u0131 i\u015flem adedi y\u00fczde 27,7 artarak 827 milyondan 1 milyar 53 milyona \u00e7\u0131karken i\u015flem tutar\u0131 ise y\u00fczde 56,3 artarak 92,1 milyardan 144 milyar TL\u2019ye y\u00fckseldi. G\u0131da enflasyonundaki art\u0131\u015f dikkate al\u0131nd\u0131\u011f\u0131nda market ve g\u0131da \u00fcr\u00fcnlerindeki kartl\u0131 harcamalar\u0131n y\u00fczde 8,1 azalm\u0131\u015f oldu\u011fu g\u00f6r\u00fcl\u00fcyor. \u0130\u015flem ba\u015f\u0131na tutar ise ayn\u0131 d\u00f6nemde 111 TL\u2019den 136 TL\u2019ye \u00e7\u0131karken bu tutar, enflasyondan ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda ise y\u00fczde 27 civar\u0131nda gerilemi\u015f oluyor. Bu durum da vatanda\u015flar\u0131n ayl\u0131k veya haftal\u0131k al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n artan hayat pahal\u0131l\u0131\u011f\u0131 nedeni ile g\u00fcnl\u00fc\u011fe do\u011fru evrildi\u011fini g\u00f6steriyor.<br>\u0130\u015f hacmi y\u00fczde 50 d\u00fc\u015ft\u00fc<br><img decoding=\"async\" src=\"https:\/\/cdnuploads.aa.com.tr\/uploads\/Contents\/2022\/03\/05\/thumbs_b_c_a8be5de4a921943b33e26c9bce4839bb.jpg?v=132204\" alt=\"Rusya'n\u0131n, T\u00fcrkiye'den sebze meyve ithalat\u0131n\u0131 art\u0131rma karar\u0131 sekt\u00f6rde  pozitif hava yaratt\u0131\"><br>G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz pazarc\u0131 esnaf\u0131, ge\u00e7en y\u0131llara g\u00f6re ald\u0131klar\u0131 \u00fcr\u00fcn say\u0131s\u0131n\u0131n \u00e7ok fazla d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc anlatt\u0131. Daha \u00f6nce 10 kasa \u00fcr\u00fcn ald\u0131\u011f\u0131n\u0131 belirten bir esnaf, \u015fimdi yar\u0131s\u0131n\u0131 alabildiklerini bunun da gelirlerde en az y\u00fczde 50 d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131\u011f\u0131n\u0131 anlatt\u0131. Pazarlar\u0131 gezdi\u011finizde de bu durumu net bir \u015fekilde g\u00f6rebiliyorsunuz. Ge\u00e7ti\u011fimiz y\u0131llarda tezgah arkas\u0131nda 10\u2019larca kasa \u00fcr\u00fcn bulunurken \u015fimdilerde bu oran olduk\u00e7a d\u00fc\u015f\u00fck seviyede. \u00dcstelik giderler ise sabit. \u015eeng\u00fcn\u2019\u00fcn verdi\u011fi bilgilere g\u00f6re bir pazarc\u0131 esnaf\u0131 yan\u0131nda en az 3 ki\u015fi \u00e7al\u0131\u015ft\u0131rmak zorunda ve her bir \u00e7al\u0131\u015fan\u0131n g\u00fcnl\u00fck yevmiyesi de 250 TL. Kendisi ile birlikte bir esnaf\u0131n sadece i\u015f\u00e7ilik giderinin g\u00fcnl\u00fck 1.000 TL\u2019yi a\u015ft\u0131\u011f\u0131n\u0131 anlatan \u015eeng\u00fcn, \u201cPazarc\u0131lar satarken de\u011fil al\u0131rken kazan\u0131r. Az kar koyar ama \u00e7ok mal satar ve bu \u015fekilde ticaretini y\u00fcr\u00fct\u00fcrd\u00fc. Son aylarda al\u0131m g\u00fcc\u00fcn\u00fcn azalmas\u0131 ve fiyatlar\u0131n artmas\u0131yla s\u00fcr\u00fcm olay\u0131 pazarlarda bitti. Az kilolu mallar sat\u0131yoruz. Bu \u015fekilde g\u00fcn\u00fc idare etmeye \u00e7al\u0131\u015f\u0131yoruz. Havalar\u0131n \u0131s\u0131nmas\u0131 ve tarla \u00fcr\u00fcnlerinin tezgaha gelmesi ile i\u015flerin d\u00fczelmesini, t\u00fcketicilerin de daha makul fiyatlar ile al\u0131\u015fveri\u015f yapmas\u0131n\u0131 bekliyoruz&#8221; a\u00e7\u0131klamas\u0131nda bulundu.<br><br><br>&#8216;M\u00fc\u015fteri talep ediyor, mecbur kald\u0131k&#8217;<br>Konu\u015ftu\u011fumuz bir pazarc\u0131 esnaf\u0131, t\u00fcketicilerin art\u0131k 2\u2019\u015fer 3\u2019er adet \u00fcr\u00fcn almaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatt\u0131. Esnaf, \u201cBaz\u0131 pazarlarda \u00f6yle bir duruma geldi ki 2-3 domates alan insanlar var. Patl\u0131can\u0131, salatal\u0131\u011f\u0131 da ayn\u0131 \u015fekilde. Nakit bulundurma zorlu\u011fu da artt\u0131. Genellikle orta ve sabit gelirli insanlara hitap ediyoruz. Sabit gelirli vatanda\u015flar da genellikle kredi kart\u0131 kullan\u0131yor. O m\u00fc\u015fteriyi de kaybetmemek ad\u0131na kredi kart\u0131 yayg\u0131nla\u015ft\u0131. Daha \u00f6nce g\u0131dada de\u011fil de sadece giyimde kredi kart\u0131 kullan\u0131l\u0131rd\u0131. \u015eimdi g\u0131da da kullan\u0131l\u0131yor. Her tezgahta var. Biz de gelen talep \u00fczerine kullanmaya ba\u015flad\u0131k. M\u00fc\u015fteriyi kaybetmemek i\u00e7in komisyonu g\u00f6ze alarak kullan\u0131yoruz. M\u00fc\u015fteri de talep ediyor Mecbur kald\u0131k\u201d diye konu\u015ftu.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fc\u015fen al\u0131m g\u00fcc\u00fc ve y\u00fcksek fiyatlar nedeniyle semt pazarlar\u0131nda esnaf, kredi kart\u0131 ile \u00f6deme kabul etmeye ba\u015flad\u0131. Daha \u00f6nce giyim ve \u015fark\u00fcteri gibi kategorilerde uygulanan \u00f6deme y\u00f6nteminin di\u011fer kategorilere de yay\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u015eeng\u00fcn, \u201cArt\u0131k say\u0131 ile meyve sebze al\u0131n\u0131yor. Biz de m\u00fc\u015fteriyi markete kapt\u0131rmamak i\u00e7in POS cihaz\u0131na ge\u00e7tik\u201d dedi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3967"}],"collection":[{"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":3,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"predecessor-version":[{"id":3971,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3967\/revisions\/3971"}],"wp:attachment":[{"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denizliviphaber.com\/index.php\/wp-json\/wp\/v2\/tags?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}